马维斯班咖啡企业有限公司拥有150年历史，是牙买加古老、规模较大的蓝山咖啡生产商，其产量占该国总产量的40%左右。这企业是蓝山咖啡的龙头，是咖啡爱好者及游客必到的旅游景点。外国访客经常到访，也常慕名指定参观。

　　咖啡是牙买加农业的第二大支柱农业，该国政府对该企业进入中国市场高度重视，这次中国首发式邀请主要嘉宾是各大四、五星级酒店，会所主管、副总经理、采购部经理，各大新闻媒体，分销商代表，有关行业协会领导。

　　　　　　　　
　　　　 图中从左起依次是：马维斯班咖啡企业有限公司总裁、极品蓝（北京）贸易有限公司总裁、牙买加农业部部长。探讨Jablum极品蓝蓝山咖啡进入中国事宜。

　　　　　　　　
　　　　 图中从左起依次是：牙买加咖啡工业局局长、马维斯班咖啡企业有限公司总裁、极品蓝（北京）贸易有限公司总裁。

　　附：牙买加国驻华大使Wayne McCook(韦恩.麦库克)在Jablum极品蓝蓝山咖啡上市仪式上讲话(译文)
　　中国北京长城饭店 2005年11月4日

　　我本人感觉十分荣幸，能有机会鞠逢其盛，亲历Jablum极品蓝蓝山咖啡在中国的上市历史时刻。

　　对于牙买加人民而言，蓝山咖啡不仅是完美无缺的咖啡，更是文化与历史的瑰宝。

　　大自然独特恩赐使这咖啡成为世界上完美的咖啡，其奥秘深埋于富饶雄伟的蓝山下。其奥秘并未也不可能被仿冒。蓝山咖啡只有一种，也就是我们今天在自豪的在中国北京推出。

　　好朋友分享好的事情，中国和牙买加是好朋友！

　　自从中国首批移民于1854年抵达牙买加起，两国的关系就源远流长。

　　于1972年，两国建立外交关系后，我们的友谊在30多年里不断加深。

　　2005年被两国领袖称为中牙友好关系年，事实如此！

.曾庆红副主席于2月访牙，并主持了第一届加勒比海论坛。
.我国总理于6月访华，并跟著于7月，我国外长访华并主持正式大使馆开馆仪式。

　　所有这些都已在逐一落实。

　　今天的上市仪式正式体现了我们在政治及外交合作上的进步。

　　我们今天在这里把世界上蓝山咖啡中古老的生产商的品牌在这个伟大国家的首都北京上市，其本身就是我们两国友谊的见证。

　　今天，我们向各位呈献牙买加好的东西─正宗地道100%的牙买加蓝山咖啡。经过我和陈伟庆先生的一系列讨考，我坚信我们找到了一个伙伴，他证明了蓝山咖啡在世界上以及在牙买加人民心中独一无二的地位。和Jablum极品蓝的国际团队一起，他将忠实于伟大的历史以及帮助蓝山咖啡在中国开辟辉煌前程。

　　我们驻华使馆仍一如继续地全力支持我们的伙伴，通过我们的产品中之一，促进中牙两国贸易。

　　格兰特参议员、陈伟庆先生，我向你们保证，正如你们也向我们保证---把牙买加美味的蓝山咖啡送到中国那些有品位，追求完美的咖啡爱好者中，那就是正宗的牙买加蓝山咖啡。

　　最后，请让我说，把蓝山咖啡带到你们的花堂雅殿当然很好，但我还有一个更好的主意。当您在北京品尝完了一杯又一杯咖啡后，到牙买加蓝山的乡间别墅里去品尝蓝山咖啡，或躺在牙买加尼加利白沙糖般的沙滩上去寻梦──去不去由您，但请记住─我已向大家发了邀请！谢谢！

　　　　　　　　
　　　　　　　　　　　　Speaking Notes - Ambassador Wayne McCook
　　　　　　　　　　Launch of Jablum Jamaican Blue Mountain Coffee in China
　　　　　　　　　　　　　Sheraton Great Wall Hotel, Beijing, China
　　　　　　　　　　　　　　　　Friday, November 4, 2005
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　
　　I am pleased to participate in this historic occasion, the launch of a direct distributorship for Jamaican Blue Mountain Coffee in China

　　For Jamaicans, Blue Mountain Coffee is not just the perfect coffee; it is a cultural and historical treasure.

　　The unique gifts of nature that combine to make this coffee the best in the world are a trade secret that is buried in the rich mountain soil of the majestic Blue Mountains. This trade secret has not and cannot be copied. There is only one Jamaican Blue Mountain Coffee and it is this that we proudly introduce to Beijing today.

　　True friends share of their best with each other. China and Jamaica are true friends!

　　Beginning with the arrival of the first Chinese settlers in Jamaica in 1854, the links between our two countries run deep.

　　In 1972 we established diplomatic relations and embarked on more than 30 years of close friendship and cooperation.

　　The year 2005 has been described as the year for Sino Jamaican relations by leaders in both our countries – this is indeed so.

The visit of Vice President Zeng Qinghong and the hosting of the first China Caribbean forum in Jamaica in February of this year.
The visit by our Prime Minister to China in June followed by
The visit of our Foreign Minister and the formal opening of our Embassy in July

All reinforce this view in a very tangible way.

　　Today’s launch is a fitting commercial complement to the advances in our political and diplomatic cooperation.

　　That we have the oldest producer of the world’s best coffee launching the brand in Beijing the capital of this great country China, is in itself an affirmation of the friendship between our two countries.

　　Today we offer you the best of Jamaica – undiluted, 100 per cent Jamaica Blue Mountain Coffee.

　　I am confident, after my discussions with Michael, that we have a partner who understands the unique and important place that Blue Mountain Coffee holds in the world and in the hearts of all Jamaicans.

　　Together with the Jablum international team he will honour the great history, and help to secure the great future of Blue Mountain Coffee here in China.

　　The Embassy of Jamaica will remain a true partner and will give its full support to this effort to promote Jamaica - China Trade in one of our finest products.

　　Senator Grant, Michael you can count on us as we are counting on you - to keep the taste of Jamaica on the lips of all discerning Chinese coffee drinkers who wish and now must have nothing but the best! Authentic Jamaican Blue Mountain Coffee!

　　And finally, let me say that having Blue mountain coffee at any of the fine establishments represented here today will be excellent. I have only one better suggestion After having many great cups of coffee here in Beijing – sometime soon, fulfill your dream and come and sip Blue Mountain Coffee at a cottage in the Blue Mountains or on a beautiful powdery white sand beach in Negril, Jamaica – the choice is yours. Just remember - all are invited!