蓝山耸立在牙买加东部，每天清早，晨曦透过山雾，黎明初始。马维斯班，一个坐落在这山里的乡村小镇，也就是马维斯班咖啡企业的所在地，举世闻名的牙买加蓝山咖啡领地---Jablum极品蓝蓝山咖啡的产地。
　　
　　马维斯班工厂于1923年在5英亩的土地上，由英国庄园主及维特·曼创立，并代代相传至今。但蓝山咖啡的历史可追溯于18世纪1728年，英国总督从提斯班诺拉（Hispanola）引进数棵珍贵的阿拉伯卡咖啡种苗，这是岛上咖啡的始祖。但日后大规模的发展，要归功于从1790年海地革命期间逃出的咖啡农及牙买加奴隶获得自由后返归山林，开始新生活。这些自由后的奴隶能在其土地上自由耕种，也很快在咖啡贸易中占有举足轻重份量。这些咖啡农很快发现，生长在蓝山地区的咖啡果与众不同。蓝山逐渐成为追求咖啡品质群体的聚焦点。事实上，这些敬业咖啡农的家庭与Jablum极品蓝蓝山咖啡结下了不可分割的历史关联。

　　在马维斯班，时光仿佛凝固了。在世界这一角落，现代文明悄然潜入了这块没有被破坏的领地，仍是一片莺歌燕舞的乐土。得益于理想的海拔高度，矿物质丰富的土壤，浮云遮荫，山坡地形以及充足阳光，在蓝山上生长的咖啡果实比其它地方拥有更长的生长期成熟。有人认为，是漫长的生长期促进香味形成，也有人认为，这有助于其独特品味的进化。

　　咖啡鉴赏家认同，Jablum极品蓝蓝山咖啡的味道美妙奇特，集醇厚，甘酸调和，回味悠长于一体，有一种难以言状的感受。Jablum极品蓝的传统历经数代人的呵护中并得以承传。今天，Jablum极品蓝蓝山咖啡仍是世上备受推崇的咖啡......

The Story of Jablum

　　Up in the lofty Blue Mountains of eastern Jamaica, where daybreak must sift through the early morning mist, lies Mavis Bank, and a small rural town. This is the site of Jamaica’s exalted “black gold”, the home of the Mavis Bank central factory, the domain of the world’s beloved Blue Mountain Coffee, Jablum.

　　The Mavis Bank Factory was built on just five acres of land in 1923, when Victor c. Munn, an English planter and processor, established what would become a family business for generations. But the origin of Blue Mountain coffee dates further back to the early 18th century when, in 1728, a few precious Arabica coffee seedlings were brought from Hispaniola by the British Governor in Jamaica. This gave birth to coffee cultivation on the island, but its subsequent extraordinary growth could be attributed to the diligence of Haitian coffee growers who fled their island during its 1790 revolutions, and the enterprise of newly freed Jamaican slaves who retreated to the quiet of the Mountains to start new lives. The latter, now free to cultivate crops on their own lands, immediately claimed their share of the coffee trade. One thing had become clear to those who settled in this area- the coffee berry grown in the Blue Mountains was unlike any other. The Blue Mountains slowly became the focal point of those who began to take notice of the unique special qualities of the coffee produced there. Indeed, the dedicated farmers who cultivate the coffee berry boast of a long lineage between their families and the Jablum’s Blue Mountain Coffee.

　　Mavis Bank remains a place where time seems to stand still. It is a corner of the world where modern conveniences sit quietly amid unspoiled terrain, where simple sounds and the slightest temperature changes are amplified. Favoured by the ultimate combination of the ideal altitude, mineral-rich soil, gentle cloud cover, mountain shade and ample sunlight, the berry grown in the Blue Mountains takes longer than others to mature. More time, some claim, for its rich flavour and aroma develop. More time, others argue, for its signature character to evolve.

　　Coffee aficionados agree the Jablum taste is wonderfully exotic a balanced medley of fleeting richness, sweetness and tempered acidity. But it is the lingering experience, the haunting aftertaste that still defies description. Jablum’s coffee experience, after all, has been cradled in well-guarded tradition for generations.